Modernest

Poster system—theater

Hamazgayin Theatre Poster System

A poster identity for four productions at Hamazgayin theatre, built on one fixed structural system.

Four separate productions, unified under one system across the season. A bar across the top, its color changing from poster to poster, stands in for the theater curtain—it holds the same information in the same place on every poster: title, author, genre, the theatre's own mark, and the ministry's. Below it, each composition is built in layers, giving the poster the depth of a stage set.

The same system carries through to the theatre's own ticketing site.

Poster for "Lost in New York" mounted on an ornate stone building facade.
Three posters—"Lost in New York," "Venus in a Fur Coat," and a third production—displayed on outdoor stands in a garden.
Poster for "Lost in New York"—a child pressed against a city building beside a collaged Manhattan skyline. Poster for "Venus in a Fur Coat"—Botticelli's Venus in a fur coat, reaching toward a pointing hand.
Poster for a costume-drama production—a bewigged, sunglassed dandy in a rococo interior. Poster for a production themed around wine—a Chekhovian domestic interior with a barefoot boy.
"Lost in New York" poster, resized to a horizontal banner format.
"Venus in a Fur Coat" poster, resized to a horizontal banner format.
Costume-drama poster, resized to a horizontal banner format.
Wine-themed production poster, resized to a horizontal banner format.
The "Lost in New York" poster art applied to the theatre's own ticketing website, shown on a laptop.

2026.